Barilla America, Inc., renowned for its traditional durum wheat pasta and premium Al Bronzo lines, has a significant presence in the food manufacturing industry with approximately 1,000 employees across the Americas. As part of the global Barilla Group, their commitment to quality and innovation is evident with their use of platforms like Microsoft 365 and Microsoft Teams.
Their recent initiatives, such as coordinating digital marketing strategies for product launches, highlight their need for engaging virtual events that integrate seamlessly with their existing CRM and BI stacks. Barilla's focus on omnichannel communication requirements also aligns well with EventBuilder's advanced event features within Microsoft Teams.
At the 2026 WBENC National Conference in Salt Lake City, Barilla America, Inc. continues to explore partnerships that enhance their operational efficiency and compliance readiness. We're here to support their journey with Microsoft-native solutions tailored for their complex needs.
Role: Vice President of Human Resources
Challenge: Managing comprehensive virtual training sessions for Barilla America's workforce requires robust security and compliance features that integrate with Microsoft 365. Currently, there are gaps in registration controls and attendee management for company-wide training initiatives.
Solution: EventBuilder's Registration & Compliance service offers Teams-centric registration with gating, segmented access, and automated confirmations, maintaining ISO 27001/27701 security standards. This ensures seamless and secure training programs for your employees.
Discover how we can streamline your training programs.Role: Dustin Moffitt, Plant Director
Challenge: Coordinating training across Barilla's multiple plant locations demands seamless virtual sessions integrated with existing Microsoft infrastructure. Limitations in the OneLearning platform create gaps in registration management and verification for mandatory training programs.
Solution: EventBuilder's Teams Pro Training service allows your team to build complex training events within Teams, featuring advanced registration workflows and attendance verification. This ensures efficient communication and training across dispersed locations.
Learn more about our integration capabilities.Role: Lorenzo Boni, Executive Chef
Challenge: For Barilla's product launches, including their traditional pasta lines, achieving engaging virtual events that capture clean data for CRM integration is critical. Current tools lack the registration intelligence and analytics needed for effective marketing campaigns.
Solution: Our Strategy & Demand offering provides goal-driven event planning with custom registration campaigns and KPI-based reporting, seamlessly integrating with your CRM and BI systems for accurate product launch measurement.
Explore our virtual event solutions.EventBuilder has supported over 75,000 events for Microsoft alone, delivering secure large-scale town halls and training sessions with zero compliance issues. Our expertise in Microsoft Teams integration has enabled seamless execution for diverse global programs.
One of our notable successes includes delivering 400+ training events reaching 180,000 registrants for Microsoft's Commercial Licensing operations, ensuring flawless performance and reliable data integration.